MADE WITH LOVE
Brand Discovery | Brand Strategy | Brand Design | Stationery | Packaging
MADE WITH LOVE by GAB is a small-batch home bakery based on the Mornington Peninsula that specializes in bespoke cookies, cupcakes, and birthday cakes. The founder, Gabby, approached Amelia Berry Design to create a brand identity that would set her bakery apart from competitors and reflect the fun and artistic nature of her products. The project included brand discovery, brand strategy, brand design, stationery, and packaging labels.
To begin the project, Amelia Berry Design conducted a brand discovery process, which included market research and an assessment of MADE WITH LOVE by GAB's current branding. Based on this research, we identified key insights and developed a brand strategy that would differentiate the brand from competitors and reflect the brand's unique personality and values.
Next, Amelia Berry Design developed a brand identity that included a new logo, typography, colour palette, and messaging that aligned with MADE WITH LOVE by GAB's vision and mission. The new brand design was fun, bold, and refined, and conveyed the brand's commitment to creating artistic and delicious treats.
The brand design was then applied across a range of marketing materials, including stationery such as business cards and packaging materials such as stickers and bags. The packaging design was an integral part of the brand strategy and design, as it was essential to convey the high quality and unique nature of the products.
The result of the partnership was a strong and consistent brand that resonated with MADE WITH LOVE by GAB's target audience and set them apart from their competition. The brand design and messaging were applied across all marketing channels, providing a cohesive brand experience for customers. The new brand identity provided the foundation for future growth and expansion opportunities, giving MADE WITH LOVE by GAB a competitive advantage in the crowded home bakery market.
The partnership between MADE WITH LOVE by GAB and Amelia Berry Design demonstrated the power of a strong brand strategy and design in driving business growth and success. The new brand provided a unique personality and a visual identity that stood out from the competitors. The brand strategy and design were integrated into all aspects of the business, from packaging to stationery, and conveyed the fun and artistic nature of the products.
The result was a strong brand that reflected the unique personality and values of MADE WITH LOVE by GAB and resonated with their target audience.
Amelia did such an amazing job, the process was faultless. I’m beyond happy with what I received, it was spot on and the details are amazing! Could not fault anything!