For The Record
Case Study
Brand Guidelines | Marketing Collateral | Website Design
For almost three decades, For The Record has been leading the way in justice sight and sound technology. With a focus on innovation and science, the organization has been advancing justice and helping to make the world a safer place. To further promote their brand and enhance their marketing efforts, For The Record turned to Amelia Berry Design for assistance.
Brand Design
Brand Style Guide
Working closely with key members of the marketing team, Amelia Berry Design was engaged to support the implementation of a new brand style guide and the creation of a suite of new marketing design resources. The project began with a thorough review of the organization's existing brand guidelines to identify areas of improvement and areas that required updating.
After a comprehensive analysis, Amelia Berry Design developed a new brand style guide that reflected For The Record's focus on innovation, science, and advancing justice. The new style guide included a refreshed color palette, updated typography, and new visual elements that better represented the brand's mission and values.
Marketing Design
With the brand style guide in place, Amelia Berry Design began to create a suite of new marketing collateral that reflected the new brand identity. The team developed a range of materials, including brochures, flyers, and product sheets, that utilized the new brand colors, typography, and visual elements.
Website Design
To complement the new marketing collateral, Amelia Berry Design also redesigned the For The Record website. The website was completely overhauled to better reflect the brand's focus on innovation and science. The new design included a more streamlined navigation, improved product information, and enhanced visual elements that reflected the brand's new style guide.
Amelia is such a collaborative, creative partner! Also, fun to work with, bringing positive energy and a can-do attitude to every project and meeting. I worked closely with her on brand guidelines after a company rebrand and she did a fantastic job helping us create consistency, not only in marketing, but across the organisation. Her work is detailed, well thought-through in application, of a very high quality, and very quick - always delivering above expectations.