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For The Record

Case Study


Brand Guidelines |  Marketing Collateral | Website Design


https://fortherecord.com


The global authority in justice sight and sound technology, For The Record's For almost three decades, For The Record has been challenging, harnessing, and studying the science of sound and video technology to advance justice. 

Working closely with key members of the marketing team, Amelia Berry Design was engaged to support and implement the roll-out of a new brand style guide and deliver a suite of new marketing design resources. 

 
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Brand Design

Brand Style Guide

By representing the diversity of its employees and communities, we changed the For The Records brand from one that appeared traditional and dated to one that is genuinely progressive, transparent, and forward-thinking. In order to distinguish For The Record from its rivals, our creative was centered on artistically and abstractly expressing their position as industry leaders.

Our strategy was to deliver the best graphical user experience and brand recognition across a variety of media, including web, digital, social, collateral, and software.

The updated style guide and marketing assets achieved positive global feedback and fostered improved recognition and engagement for the business.

 

Marketing Design

 
 

Website Page Design

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Amelia is such a collaborative, creative partner! Also, fun to work with, bringing positive energy and a can-do attitude to every project and meeting. I worked closely with her on brand guidelines after a company rebrand and she did a fantastic job helping us create consistency, not only in marketing, but across the organisation. Her work is detailed, well thought-through in application, of a very high quality, and very quick - always delivering above expectations.

Dawn Mahler, Marketing Manager