For The Record
Brand Guidelines | Marketing Collateral | Website Design
For almost three decades, For The Record has been leading the way in justice sight and sound technology. With a focus on innovation and science, the organization has been advancing justice and helping to make the world a safer place. To further promote their brand and enhance their marketing efforts, For The Record turned to Amelia Berry Design.
Brand Design & Website Makeover
We teamed up with the amazing minds in For The Record's marketing team to breathe new life into their brand and online presence. First up? A deep dive into their existing brand guidelines, hunting down opportunities for improvement and updates.
After a thorough analysis, we unveiled a fresh brand style guide, a true reflection of For The Record's commitment to innovation, accessibility, science, and justice. Picture a vibrant colour palette, updated typography, and visuals that sing the brand's mission and values.
But we didn't stop there—enter the website overhaul. We transformed their online home, ensuring it echoes the brand's focus on innovation and science. Think streamlined navigation, beefed-up product info, and visuals that dance to the beat of the new style guide.
Marketing Magic Unleashed
Armed with the brand style guide, we went on a creative spree. Brochures, flyers, product sheets—we crafted a suite of marketing materials that screamed the new brand identity. Each piece danced with the brand's fresh colours, fonts, and visuals.
Court conferences in the USA got a major facelift, thanks to our skilled touch. From eye-catching backdrops to booth stand artistry, banners, signage, TV screen graphics, posters, and brochures—the visual spectacle was on point. We injected aesthetic appeal and professionalism, making those conferences truly unforgettable.
In a nutshell, it was a journey of collaboration, creativity, and a sprinkle of magic.
Watch out, world—For The Record has a brand new groove!
Amelia is such a collaborative, creative partner! Also, fun to work with, bringing positive energy and a can-do attitude to every project and meeting. I worked closely with her on brand guidelines after a company rebrand and she did a fantastic job helping us create consistency, not only in marketing, but across the organisation. Her work is detailed, well thought-through in application, of a very high quality, and very quick - always delivering above expectations.