AWAKE GYM + WELLNESS
Brand Discovery | Brand Strategy | Brand Design | Signage
AWAKE GYM + WELLNESS, a health and fitness center in Preston, Victoria, partnered with Amelia Berry Design to create a brand strategy that aligned with their business strategy and provided real traction for the company. The project consisted of brand discovery, brand strategy, brand design, and signage.
To begin the project, Amelia Berry Design conducted a brand discovery process, which included extensive research into AWAKE GYM + WELLNESS's target audience, market positioning, and competition. Based on this research, Amelia Berry Design identified key insights and developed a brand strategy that would differentiate the brand from competitors and resonate with the target audience.
Next, Amelia Berry Design developed a brand identity that reflected the brand strategy and communicated the brand's personality and values. The new brand identity included a new logo, typography, color palette, and messaging that aligned with AWAKE GYM + WELLNESS's vision and mission. The new brand design was modern, bold, and fresh, and conveyed the brand's commitment to fitness, wellness, and community.
The result of the partnership was a strong and consistent brand that resonated with AWAKE GYM + WELLNESS's target audience and set them apart from their competition. The brand design and messaging were applied across all marketing channels, providing a cohesive brand experience for customers. The new brand identity provided the foundation for future growth and expansion opportunities, giving AWAKE GYM + WELLNESS a competitive advantage in the crowded fitness and wellness market.
The partnership between AWAKE GYM + WELLNESS and Amelia Berry Design demonstrated the power of a strong brand strategy and design in driving business growth and success. The new brand provided real traction for the company, revealing new truths and opportunities for the brand to connect, engage, and grow with its audience.
"Thank you Amelia Berry Design for this absolute masterpiece!"